the arrow is seated between two ad posters right above the escalators at the exist towards baptist hospital. it show the way to exit the escalators which in my opinion has no sense. the exit is seen clearly so no arrow is needed and furthermore, it is kind of hiden between the posters. but that's not what i want to talk about. it made me to come closer to see whether the two posters have something in common. they seem to do so! they both seem to be aimed at kids - one is a cartoon movie, the other some event. as there is a cartoon figure, i suppose it is for kids.
but to me it is not enough. as the arrow is already there, it is given, it could be used better. what if someone makes a story of two posters? and the arrow guides you to the second part of the story? i am pretty sure there are more places like this one, where the "story" could be used...
it is a pitty that the advertising companies do not pay attention to these things as there could be lots of chances how to make the advertising different and interesting.
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